What Is Squidoo and Why Was It Created?

Squidoo is a social networking site that’s the creation of Seth Godin. Seth is a best selling author, entrepreneur and renowned speaker.

If you aren’t familiar with social networking, it’s about people coming together in groups to act as a community around shared interests.

Squidoo was created to provide a unique social site that allows its members to build their own web page which is called a lens or indeed many pages/lenses. Members can build a lens about almost any topic as long as it isn’t illegal.

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