What’s The Benefit of Having A Lens?
There are quite a range of benefits to having a lens or two depending on what you are looking to achieve. On the most simple level you can drive traffic to your other sites through embedding links into the lens, adding your RSS Feed from your Blog and writing lenses that review what you offer at your other sites.
Squidoo gives you the option to easily make your lens a cash generating machine, which is something that makes it unique among the many social sites online. As a lens owner, you have an option to add advertisements from vendors such as Amazon or eBay to earn a commission on sales generated from your Squidoo lens.
For Coaches and other business people it’s a great way to drive traffic to the main site where you are offering your services or products. Let’s say that you are a Career Coach – you could create a number of different Squidoo Lenses each of them focusing on a particular aspect of Career Development. This would be a chance to demonstrate your expertise in these areas and at the same time point your potential clients to your offering.
If you wish, you can create also lenses solely for charity. Then the money that’s generated from commission sales and Google AdSense ads are go to a charity of your choice. Many people use this option to help raise funds for charitable organizations.
One of the major advantages of Squidoo is that the search engines tend to rank well-created, informative Squidoo lenses favorably in their search results, especially Google. This allows individuals to build lenses and get them in the search engine rankings fairly quickly. This is great for webmasters who can create lenses and point them towards other existing websites they own.
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